Behind the scenes with Sony's designers

We take a look at the design language of Sony's new Arc family

At its IFA press conference, Sony Mobile launched four new Xperia smartphones -- Xperia T, Xperia TX, Xperia J and Xperia V. The announcement came just six months after the Xperia NXT series made its European debut, and saw Sony presenting two distinctly different families of devices within the same year. From the Xperia TX at the high-end to the Xperia J at entry-level, all four devices channel the design of a phone for which we still have something of a soft spot -- the Xperia Arc. And at a meeting at IFA 2012 in Berlin, we had the chance to learn more about this dramatic change in design direction.

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Source: http://feedproxy.google.com/~r/androidcentral/~3/YGwTX80QbDY/story01.htm

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